2 Simple Ideas For Employee Recognition

Recently, I included the following brief message in our monthly employee newsletter. Read the message and then I want to explain how this fits into employee engagement through employee recognition.

From Our Newsletter

The following is an excerpt from Seth Godin’s blog:

No organization cares about you. Organizations aren’t capable of this. Your bank, certainly, doesn’t care. Neither does your HMO or even your car dealer. It’s amazing to me that people are surprised to discover this fact.

What are your thoughts at this point? Do you agree with what he says? Aren’t we part of a dealership “family” that cares about each other and our customers?

The truth is we are not!

The truth is (and Seth goes on to say this later in the blog) that only people care. Organizations, companies, and teams are incapable of caring, but the people that make up these groups are the ones that care.

Here is the difference…if you think and act like the groups are capable of caring, then you are actually attempting to relieve yourself of the responsibility for caring. If everyone else does the same thing, then no one cares.

If, on the other hand, every individual in the organization takes personal responsibility for caring, then it ends up looking like the entire organization cares.

It is in this kind of organization that we all prefer to work. It is this kind of organization that draws customers. It is this kind of organization of which we can be proud.

What about you? Do you care?

Encourage Thinking Outside of Job

This message is one of many that I send in an effort to get our employees thinking outside of just doing their job and going home everyday. I want them seeing the world around them and getting involved…engaged.

Mission and Vision

Our company’s mission is to honor God by impacting the lives of our employees, customers, and community. Our vision statement is “Moving people.” This plays on the transportation theme in our business, but carries a deeper meaning as well.

As people movers, we want to take other employees, customers, as we as those in the community, and “move” them from their current position or circumstances to a better one – whatever that looks like.

Employee Recognition

I also want them to feel like they are a part of something bigger than themselves. Not only does this reduce the likelihood that they will leave to go to work somewhere else, but it also gives them fulfillment that we all so desperately need. A good way to do this is with employee recognition.

In addition to consistent communication through the employee newsletter and other methods, we created a couple of awards to reinforce this idea.

RPM Award

The first is called an RPM (Recognizing People Movers) award. This award recognizes anyone that has shown care for someone else by doing their job exceptionally well and going the extra mile. They are nominated by the other employees. We typically give out four to six of these awards in an average month. All of the award winners each month are put into a random drawing. We give the winner of the drawing a gift card for $100.

One example of a winner of an RPM award was a salesperson that responded quickly to a crisis with a customer. Something went wrong with a scheduled after-hours delivery of a new vehicle to the customer’s home and it did not happen. The problem was that the customer was an elderly lady that had to drive herself to the doctor the next morning. That new car was her only way to get there.

With little time to respond, this salesperson piled her family into the car and delivered the new car to the customer herself. This delivery was over two hours away and happened at 10pm…on her day off!

Lightning Strike

The second award is called a Lightning Strike. This award goes to someone that has shown extraordinary care for someone else. They have done this outside of the normal course of the job…often not even related to their job or our company at all. Each winner of this award gets a $100 gift card.

A notable Lightning Strike winner was a young member of our detail department. My brother received a call from a well-to-do older lady from his church. She asked about this employee by name. She wanted to know if he indeed worked for us. Sensing trouble, my brother answered that he did and then waited for the complaint.

Instead of complaining, she explained that she had been at McDonald’s earlier that morning, had placed her order, and went to pay. That was when she realized she had forgotten her wallet. As she stood there wondering what she was going to do, this employee stepped up and told her he would pay for her breakfast.

The kicker is that this position is an entry level position that is responsible for washing cars and therefore does not earn much money. Also, when the older lady asked the McDonald’s cashier if she knew our employee, she said she did not, but she did know that he had done that same thing on multiple occasions before!

On Track

These two forms of recognition are not all we do, but they do play a role in helping us to get our employees engaged in our mission and vision. As long as I keep hearing stories like these, I will feel we are on track!