Would Your Community Miss You?

We recently hired some new employees in the sales department. As part of their orientation, I spent a couple of hours talking with them about the history and philosophy of our business. Of course, I went into detail about our Mission Statement, Core Values, and Vision Statement. In doing so, I tried to give them a clear picture of the vital part we believe we play in our community.

Community Is Crucial

I don’t know about other companies, but we see our community as a crucial part of the answer to the question, “Why does this business exist?” You probably already know this, but this question is the one you are answering when you create your company’s mission statement. For us, this question also influences our core values and our vision statement as well.

See, we believe we are simply stewards of this business and that God is the actual owner. As a result of this belief, we see our roles as running the business in a way that brings honor to Him and impacts others for eternity, pointing them to Him. For our family, that is why our business exists.

When looking at the purpose of the business through this lens, it becomes clear that our community is a huge part of our mission. No, we are not a church and could not fill that role if we wanted to. However, we still feel our business practices and our involvement in the community can impact everyone around us in a way that leads them to Him.

Execution Will Be Different

The execution of this kind of mission will be different for one business than it will for another. A business with 10 or fewer employees will carry out this mission differently than one with 100 employees. A service business may approach this from a completely opposite angle than a manufacturing business. The “How” is not as important.

What is important is that we strive as Christian business owners to make our businesses such a vital part of the community that we would be sorely missed if we were to disappear. Can you imagine what that would look like? Is your business already there? Even if so, can you now relax?

Pray For Wisdom

If this is new to you, then I encourage you to stop and pray about it. Ask God to show you how to start down this path. Ask Him to give you insights as to how you can leverage the influence of your business to bring Him honor. Pray for wisdom in starting down this path.

If this is not new to you, then I would suggest you stop and take an inventory of what your business is doing to accomplish this mission. Is there more you could do? Are there new and creative ways you could impact the community and earn customer loyalty at the same time? Have you asked your employees for ideas? How are they involved?

In my next post, I will describe for you an example of how our business attempts to do this in our community. We certainly don’t have it all figured out, but maybe our idea will spark something with you that will turn into a successful effort. Until then, take some time to brainstorm this.

What are some ways your business impacts your community?

Does your community recognize your business as one involved in the community?

What would your community miss the most if your business were to disappear?