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Chris Patton

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Advice To A Christian Business Leader

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Based on the advice given in the last post, you have spent the time necessary to redefine success in your business. You are now looking at it from an eternal perspective. Now you want to know how to measure that new definition of success. What are the results and rewards you should be looking for? That should be easy enough to figure out, right? Not so fast!

advice

Jim Reese – CEO, Atlanta Mission

This is the second post in a series of five that describes the advice my brother and I received from business and ministry leader, Jim Reese. Mr. Reese seen incredible success in the business world over a stellar career with executive positions in companies such as Randstad N.A., Frito-Lay, and HoneyBaked Ham, but he has also significantly impacted people for eternity through his work with Atlanta Mission. He has taken his exceptional business skills and is applying them in Christian ministry.

Below, is the second of five main points I gained from our conversation. The first point was described [here]. Mr. Reese’s advice is directed at anyone trying to buck the norms of this world and integrate their faith into their work. If you are trying to run your business from an eternal perspective, then you need to heed this advice.

[box][typography font=”Cardo” size=”18″ size_format=”px”]Recommendation #2:[/typography]

    [typography font=”Cardo” size=”24″ size_format=”px”]Remember that results & rewards are not always immediately evident or measurable.[/typography]

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Two Issues With Redefined Success Advice

There are two issues that come with the advice to redefine success toward an eternal perspective as described in the last post.

Problem #1: Observing Results

First, these success results are not always easily observed or measured.

Profit, shareholder wealth, and even cash flow metrics are most often easily obtained through mathematical formulas. You can look in virtually any business book or online and find many easy formulas to measure financial success and results. While the formulas can get complicated when looking at cash flow or other financial metrics, at least there are definite answers. Once calculated, these results are not difficult to interpret.

Christian Business

But when you turn to a business being run as a platform for ministry, the results get muddy. Unfortunately, the spiritual growth and life change that result from doing ministry are not measurable. How do you really know if someone was impacted by your efforts?

Sure, you can look at the fruit they bear, but how do you know it is real and not faked or based on wrong motivations? Even if you could validate the authenticity, how do you measure it?

Ripple Effects

And what about when the impact happens two or three persons down a chain of events? How do you observe or measure the impact when it is the friend of a friend of your employee? How would you know if a employee’s family member shares something from your company newsletter with one of their co-workers and a life is changed?

What about a customer that takes a copy of the Gospel of John from your customer lounge or one of your New Testament Owner’s Manuals for Life from their glove box and God uses it to draw them to Him. If they do not come back and tell you about it, you will never know! You could be having an impact on family members, acquaintances, or customers that you will never meet here on earth.

Problem #2: Timing of Results

Second, the results my be delayed. You will reap what you sow, but you rarely reap when you sow!

In most secular businesses, results are somewhat immediate. Again, good operating processes and disciplines produce net profit and cash flow in the near term. If not, leadership is under significant pressure to make changes.

Christian Business

But for a Christian business operating from an eternal perspective, desired results are often not immediately evident. Sometimes, the impact you have on someone may not show up for years! Maybe one of the ministry actions in your business touches an employee, but they leave your company and it is years before the results are evident. Another example may be that years later, an employee that you impacted begins teaching and impacts someone else.

We Need Celebrations!

All of these examples should be part of your success picture. You should be able to celebrate them, but because of the nature of the results, you likely cannot. This is not a big deal until you consider that we all need celebrations! We need to be able to see our progress and know that we are moving toward our goals.

This is most important when we have a streak of a couple of disappointing days. Have you ever had a couple of those days? Have you ever felt like you are not gaining ground and wonder why you are even trying?

Well, this advice does not eliminate those days, but it certainly helps us to know what to do. While we know and recognize that our rewards will come later, we can better deal with these days if we can remind ourselves of the nature of these results.

Trust God

If we can trust God and know that He will be faithful to honor our efforts by producing fruit in those we minister to, then we can better maintain our passion even when the fruits of our labor are not obvious.

How do you remind yourself that you are making an impact even when it is not evident?

How do you think about measuring impact?

How would you respond to his advice?

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Great Advice From A Voice Of Experience

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Would you jump at a chance to get advice from someone with an incredible career in both business and Christian ministry? I got that chance!

Jim Reese – CEO, Atlanta Mission

My brother and I had the privilege of spending a couple of hours this past week with business and ministry leader, Jim Reese. I first met Mr. Reese when he was a speaker at the Catalyst conference in Atlanta this past October.

After attending his session, I sought him out and we spent a few minutes talking about the integration of faith and business. It was then that I asked for the opportunity to visit his ministry, Atlanta Mission, and get his advice on how he thought I could better use our business as a platform for Christian ministry.

advice

Though we have been working at this for over eight years, we know there is still so much to learn! We know we have just barely scratched the surface and therefore are always on the look-out for opportunities to learn. This was clearly one of those opportunities. In fact, we came away with much more than we could have hoped.

Extensive Experience

Not only has Reese seen incredible success in the business world over a stellar career with executive positions in companies such as Randstad N.A., Frito-Lay, and HoneyBaked Ham, but he has also significantly impacted people for eternity through his work with Atlanta Mission. He has taken his exceptional business skills and is applying them in Christian ministry. His leadership is taking the Atlanta Mission organization to new heights.

I could take the rest of this post telling you how gracious and helpful Mr. Reese was in taking the time to pour into us. He clearly has a passion for what he does and is very willing to share that passion. We will not know the full impact of this short visit for many years to come, but I can tell you that it will be huge!

His Advice

Below, I have listed the first of five main points I gained from our conversation. I will discuss this first one in detail today and the other four points in my next posts. This advice is directed at anyone trying to buck the norms of this world and integrate their faith into their work. If you are trying to run your business from an eternal perspective, then you need to heed this advice.

[box][typography font=”Cardo” size=”18″ size_format=”px”]Recommendation #1:[/typography]

    [typography font=”Cardo” size=”24″ size_format=”px”]You must redefine success.[/typography]

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Secular Company

In a publicly-owned corporation, success is most often defined as an increase in shareholder wealth (stock price). Maybe revenue growth is a close second. In private business, net profit or net cash flow probably leads as the definition of success. Growth may also take a top spot in some of these businesses as well.

Since virtually all of us have worked in a secular job for a non-Christian company at some time or another, you probably know exactly what I am talking about. I do not know the statistics here, but success in most companies is defined this way. I am not judging them (not my job to do so). I am simply pointing out the facts.

Christian Company

But when you step out and say that your business is God’s and you are just a steward of it for a time, then you must redefine success. The normal business metrics will not work for this purpose. Instead, you must determine what is most important to God for His business.

Of course, the best place to look for this is in the Scripture. You may need to translate what you find into various specific definitions of success for your own business based on variables such as type (manufacturing, retail, services, etc.). It may be different specific results for different businesses, according to God’s will for each, but I guarantee it will be related to the Greatest Commandment and the Great Commission.

When Jesus says that all of the law and prophets hang on loving God and loving others as ourselves, then you can bet your success definition needs to be founded on this. When Jesus’ last words on earth charge us to go and make disciples of all nations, then you need to include this as well.

Redefining Success

I will not attempt to give you a single rule of thumb for redefining success for your business from an eternal perspective. This is something that you need to determine for your business through searching the Scriptures and fervent prayer. I will tell you that I think it is solid advice to redefine success for your company.

By redefining success from an eternal perspective, you will change the way you make decisions. You will hire differently. You will invest your time, talents, and treasure differently. When you have redefined success, your motivation changes and that picture of success begins to permeate your thoughts, actions, and words. Success redefined is a powerful force!

What is your definition of success in business at this point?

How have you prayed about this?

What do you feel God is leading you to do?

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Are You Making This Common Mistake With Your Life Plan?

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LIFE Plan

A couple of weeks ago, I posted a series about the process I use in creating and maintaining my LIFE plan. I have received a great deal of feedback from a variety of sources, mostly positive! I have been told this was the first time many of you have even considered doing a life plan or something similar.

For others, a life plan seems daunting and too time consuming. Regardless of which way you lean, I encourage you to read on and think about how the following illustration applies to your situation. Are you making this common mistake?

life plan

Read the following illustration from Herschel Hobbs’ My Favorite Illustrations….

River vs. Canal

    Have you ever looked down on a river while riding in a plane thousands of feet above the ground? If so, you know that the river’s course winds here and there like the track of a large serpent. This is because, in its formation, the river followed the path of least resistance.

    On the other hand, a straight canal calls for advance planning, toil, and suffering as those who make it dig and blast their way through the terrain.

    Lives are like that. Crooked or unrighteous lives follow the lines of least resistance. They twist and turn as they adapt to the changing mores of society. In doing so, they wander aimlessly with no certainty as to their final destination.

    Like those who dig a straight canal, the righteous determine their goal and pay the price necessary to achieve it. That is the way of Christ.

Just think about this for a minute and then take a look at your own life.

Do You Have A Destination?

First, do you have a certain destination or purpose in mind for your life?

The river has no specific destination and therefore any path will do. So many people today make a critical mistake and just take life as it comes, with no real plan or idea of why they are here. Others have plans, but they change with the winds. As shiny objects catch their eye, they run off in a new direction, seeking the newest pleasure or escape.

The canal, on the other hand, is designed with a specific destination in mind. For most of us, we were not handed a road map in school with the destination or purpose of our life highlighted for us, along with the directions to get there. Instead, we have to determine it for ourselves. For the majority of the readers of this blog, the desire is to base this path on the Bible.

On What (Whom) Is It Based?

Second, on what (or whom) are you basing your life’s purpose decisions? Are you striving for something you have seen on TV or in a movie or magazine? Are you chasing the wind?

Or are you following a plan based on One who designed you and knows the best for you? It’s up to you, but I know my choice!

The destination I have set at the end of my canal is to hear from Jesus, “Well done, good and faithful servant!”

Are You Still Following It?

Finally, if you have determined the purpose or direction of your life, are you still on track or have you reverted back to following the path of least resistance?

Are you allowing outside influences to determine your course or are you working hard, with advance planning and sweat, to overcome outside influences and stay on course? For the short term, just winging it may seem easier, but over the long haul, that method will bring more hardship and disappointment.

However, intentional effort and decision-making toward the right purpose can lead to fulfillment and contentment.

Do you have a certain destination in mind for your life?

Are you digging a canal or following the path of the river?

Have you allowed outside influences to distract you from your canal?

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How Could A Business Help With Employee Hardship?

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ministry actionOne of the main purposes of this blog is to share ideas relating to running your business as a platform for Christian ministry. I have shared many examples of things we do in our business in an effort to minister to our employees, their families, our customers, and the community. Today, I want to tell you about a ministry action called the Impact Fund program that we currently run within our business to help with employee hardship.

Employee Hardship Assistance

The Impact Fund is designed to help employees going through a hardship. All employees have the opportunity to contribute to this fund directly from their paycheck. Anytime we become aware of an employee going through a tough time financially, we use money from this fund to help them out.

employee hardshipThe contributions are voluntary and range from $2 to $40 per donor each month. All assistance given is confidential and the decisions to assist are made by the Leadership Team. We make sure the needs are legitimate and not reflective of a trend. Rarely is assistance given to the same employee twice.

I have been amazed at the response from the employees giving. I have also been amazed at the opportunities we have had to help those in need! This really is a great program. I urge you to consider something similar for your own company.

Below is one of my recent articles promoting the Impact Fund program in our company newsletter.

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    Working Together

      Not long after the I.Q. (Intelligence Quotient) test was developed, several studies were conducted to find out how different groups of people scored on the test as groups. The test was administered to men and women, young and old, rich and poor, and many ethnic groups as well. It was in this context that the I.Q. test was given to a group of Hopi Indians.

      When the Hopi received the test, they immediately started to ask each other questions and to compare their answers. The instructor saw this happening, and quickly intervened, telling them that they each had to take the test alone. “You are not permitted to help each other or to share your answers among yourselves,” he told them.

      When the Hopi heard this, they were outraged and refused to take the test, saying, “It is not important that I am smarter than my brother, or that my brother is smarter than me. It is only important what we can do together!”

    Folks, I am NOT recommending group work on factory certification tests! At the same time, I am telling you that we need to look around and lend a hand to those in need of help. If we are truly going to act like a family and reap the benefits of being part of a family, then we all need to make sure we are acting like Hopi Indians!

    One perfect opportunity to do this is what we call the Impact Fund. Each month, you have the opportunity to contribute some amount (of your choice) from your check into this fund. The money in this fund is used for responding to employee hardship. This money is not used for anything else. While I cannot go into detail on any of the specific employee situations that this fund has helped with, I can tell you with confidence that it is working!

    Here are two ways you can help your fellow employees…

    1. Contribute some amount from your check to go into the fund.
    (anything from $1 or $2 up to $20 or more per check – anything helps!)
    2. Make us aware of employee hardships that you see or hear about.
    (see Brian, Chris, Allen, Tim, or Mike)

    I appreciate all who are currently contributing! I know the recipients of the help appreciate it! I encourage everyone to consider participating as you can.

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Do you have anything like this at your business?

Do you have any success stories to share?

What would it take to do something similar?

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What Joe Paterno, The Titanic, and Christian Business Have in Common?

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In a little more than a couple of months, we will recognize the 100th anniversary of an incredible disaster. It was just before midnight on April 14th, 1912 that the “unsinkable” Titanic sank, taking with it the lives of over 1,500 victims. Though there are very few people alive today that were alive then, this is not an event that will soon be forgotten. It has been the subject of multiple movies, books, and innumerable lessons on pride.

joe paterno

Even so, I still there is something we can learn from this disaster, as it relates to Christian business and life in general. I have done some very quick “Google” research on this disaster and I think there are some points about which you may not know.

Details of the Titanic

The Titanic was built by 3,000 workers over a three year period leading up to its maiden voyage in 1912. It was built alongside two near-identical sister ships, the Britannic and the Olympic. At a cost of roughly $7.5 million in 1912 (roughly $400 million to build today), she weighed over 66,000 tons. She was roughly four city blocks long and ten stories tall. It took roughly 3 million rivets to put her together (this was before arc welding).

All in all, it is clear that a lot of time, energy, and money went into the construction of this feat of engineering. Unfortunately, the wonder it created did not last long as it sank on its maiden voyage, less than 5 days after departure. So what is the lesson here? What is the most likely cause of this disaster and how does that apply to us in business or life?

More Titanic Information

Well, what is not as well-known about the Titanic incident concerns its construction. Let me add some facts to the story and then we will analyze the lesson.

When the Titanic was under construction, steel was fairly new as a replacement for iron in constructing ships. Steel was much stronger and therefore preferred as material for the rivets that held the ship together. Unfortunately, due to several factors, there simply were not enough steel rivets available. Therefore, iron rivets were used in the less critical areas of the ship’s hull.

Short-Cut With Materials?

The problem was that the iron they used was not the top quality available. As a result, it contained high concentrations of slag. This slag, when exposed to icy salt water, can make the rivets more brittle and prone to fracture. This problem turned out to be critical when the Titanic hit the iceberg.

Original assumptions about the cause of the sinking caused experts to expect a large gash in the hull of the ship when it was finally discovered. Instead, they found six slits between the bow plates where the rivets had failed to hold. It turns out, when all the facts are considered, that the decision to use sub-par materials is most likely the cause of the loss of over 1,500 lives.

Joe Paterno

Joe PaternoSo what does this have to do with Joe Paterno? Even more important, what does it have to do with us as Christian business owners and leaders?

Joe Paterno was a great coach. There is no arguing that. He left a legacy of excellence that many will aspire to emulate. He turned many boys into men and brought immense success to the Penn State football program. He was an intense coach and deserves full recognition for his success.

Tarnished Career

But when Paterno made the decision, for whatever reason, not to apply the same intensity to the investigation of his assistant coach’s alleged crimes when they came to his attention, he made a critical mistake.

Call it a lapse in judgment. Call it an oversight. It really does not matter what you call it, it was a mistake Paterno wished he could undo. It was a mistake that has now tarnished an otherwise brilliant 62 year career.

Application to Christian Business

When you consider all that we have invested in our businesses – for most it is a huge amount of time, energy, and money. While maybe not Titanic proportions – it is a lot to us.

Yet, even if we are fortunate enough to last for decades and build a business that garners praise and renown for our integrity and adherence to our principles, it only takes one small decision to wreck it. It only takes one rivet of sub-standard quality to sink it.

While we are clearly forgiven when we make mistakes like this, we cannot undo the damage done. It is much like hammering nails into a fence post. You can remove the nails, but the holes remain.

Higher Expectations

God has given us a privilege and a responsibility as Christian business owners and leaders, but to whom much has been given, much is expected. We must be diligent to live up to His expectations. We cannot forget that we not only represent our own names and reputations, but we also represent Him.

I encourage you to remain diligent in your decisions and the way you operate in business. No matter how small the decision appears, do not give into the temptation to take a short-cut or compromise the truth. It is never worth it.

(For additional reading, go to Proverbs 4:10-27)

Have you seen an example like this during your business career?

Have you been tempted in this way and remained strong?

What protection do you have against this type of failure?

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Do You Have DNA Carriers?

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The material for the following post comes directly from the chapter titled “DNA Carriers” in the book by Bill Hybels called Axiom.

DNA

Your Own Business

Let’s play make-believe!

Let’s assume that you are going to start your own retail business! This will not be a business like any business you have seen before. It will be awesome! It will trump every other business like it for 100 miles…maybe even in existence.

Characteristics of the Business

Let’s talk about the characteristics of your business. People will be treated with honor and respect. Prices will be fair and service will be thorough. Communication will be clear – among employees and with customers. Follow up will be speedy. Christ will be honored in your business!

As you plan how these values will be lived out, you decide that you will give customers freedoms they have not experienced at other similar businesses. You will include home delivery of your products and will provide loaner products while you are servicing the customers’ products. Your company will make personal phone calls to customers to verify good service. People will feel warmly welcomed the moment they enter your business.

With your planning completed, you start the business with excitement!

Your First Employees!

Then you hire your first batch of employees. They don’t carry the same dream. They don’t have the same level of passion. They don’t understand your frustration when they forget to greet a customer or make a follow-up call.

So, what is the problem? Are the employees the problem? Is your dream the problem?

What else could be the problem?

The Problem: DNA

Consider the following…You are the ONLY one carrying the DNA you want for the company!

Great Leaders know that you cannot merely assign tasks to be checked off. Other people do not “get” your dream by contact. More is required to “infuse” the DNA throughout the company!

Great Leaders do the following with their people…


    1. Take time to explain “What” they feel deeply about
    2. Take time to explain “Why” they feel deeply about it
    3. Show teammates “How” to live that out
    4. Appeal to the employee’s desire to be a part of something bigger
    5. Make a hero out of those who rise to the occasion

Their Choice, Your Influence

Sure, the employee has the final decision…“Will I or won’t I live out all that it means
to be a part of this organization?” They can certainly choose to follow your lead or not. You cannot force them.

However, effective leaders challenge and inspire their staff to become bona fide DNA Carriers. If you want to be an effective leader, you need to commit to the time and energy necessary to graft your DNA into their bloodstream. If you do this, your business can be all you want it to be.

Do you have any DNA Carriers in your organization?

How do you think you can improve your situation?

What needs to be your next step?

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Are You Doing God’s Work or God’s Will?

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Have you thought about this before? Is there a difference between doing God’s work and doing God’s will? If so, what is it? Is it really that important anyway?

I think there is a huge difference and I think it is critical to know what it is.

God's will

Let’s first take a look at Scripture to see what it says about this.

In the same way, let your light shine before men, that they may see your good deeds and praise your Father in heaven.
– Matthew 5:16

Be careful not to do your ‘acts of righteousness’ before men, to be seen by them. If you do, you will have no reward from your Father in heaven.
– Matthew 6:1

Confused?

If you only looked at these two verses, then you could get confused! Which is it…do deeds before men or not?

Notice in Matthew 6:1 a brief phrase that makes all of the difference. The phrase, which describes the motive for the deeds, is “to be seen by them….” Jesus is telling us that we should not do His work with the motive of being seen, and honored, by men.

Is there a similar indicator in 5:16? Take a look at this phrase, “that they may see your good deeds and praise your Father in heaven.” Instead of having a motive of being seen by men, the desire here is to bring praise to the Father. That is why these deeds are encouraged.

Difference Between God’s Will and God’s Work

The whole difference between doing God’s work and doing God’s will is in your motives.

If you do God’s work for the purpose of having people see you and think highly of you, then you are not in God’s will. God tells us often (Amos 5:21-23; Isaiah 1:11-15; Psalm 51:16) that He hates our rituals and sacrifices when they are not genuine. He does not want us to do hundreds of hours of charity work and give millions of dollars to the church unless our motives are right.

If this is the case, and Scripture certainly makes it clear that it is, then how do we determine the right motives so we are in God’s will?

Determining Right Motives

Great question! Fortunately, I think I have the answer for you! Let’s go back to the Bible…

Jesus replied: “‘Love the Lord your God with all your heart and with all your soul and with all your mind.’ This is the first and greatest commandment. And the second is like it: ‘Love your neighbor as yourself.’ All the Law and the Prophets hang on these two commandments.” – Matthew 22:37-40

Do you see that last phrase? It says that “All of the Law and Prophets hang on these two commandments.” Based on this, I think it is safe to draw a connection between these commandments and our right motives. If our motives match up with loving God and loving others, then I think they are good. If not, we need to beware.

Having established this, what are your motives in business? Do you approach business for your own purposes or for God’s? Have you thought about the results God expects from your business? Do you think they are eternal or temporal? Do your motives match up with His desires?

Have you thought about your motives as they relate to your work?

Are you doing more of God’s work or God’s will?

What do you need to change first?

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Unrealistic Expectations: “You’re Just Not That Good!”

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You know how you can learn big ideas in the most mundane situations? If you pay close attention to life around you, you can usually pick up on truths that God is dying to share with you. It happened to me once when I was playing golf with a business associate, John, several years ago. It had to do with expectations.

Golf Frustration

expectations

John was telling me of another time he was playing golf with a friend of his. John had not been playing as well as he would have liked and his behavior was showing it! After several bad shots, John slung himself back into the cart with clear frustration. Bill finally spoke up.

“John,” Bill said with a pause, “You’re just not that good!”

John was stunned, he tells me later. But then it hit him what Bill was saying. See, Bill was trying to help John recognize that going to the golf course once a week did not give him the right to get upset over not-so-great shots. Bill knew it would take much more work and dedication than John had given so far before he could rightfully get upset at his less-than-stellar results.

Expectations vs. Commitment

John wanted to see exceptional results from less-than-exceptional commitment. Like many of us, his expectations were unreasonable when he considered what he had put into the game.

Now, how do we apply this at work and with our faith?

Simply put, we need to match our expectations with our commitments.

You could start with your expectations and let them lead you to the commitments you need to make. Or you could begin with your commitment levels and then determine reasonable expectations from them. You could even use one method for certain areas of your life and then switch to the other method for the rest.

It really is not important which one you use first. The key is to make sure they match. High commitment levels and low expectations will likely cause you to fall short of your potential. High expectations and low commitment levels will probably create frustration as it did with John.

LIFE Planning

Soon, I will be sharing with you the methods I use to determine my expectations and commitments during my own personal LIFE planning each year. My intent is not to show you the only way to do so, but simply the way I choose to do it.

If you already have your own plan, I hope you can find something worth adding to your own method. If you have never done this before, I want to give you some ideas that can get you started. Either way, I strongly encourage you to take time to plan your year.

If you do not fill your schedule with your own priorities, other people will fill it in with their own!

Are your expectations reasonable in light of your commitment levels?

Where do you need to change your commitment or expectations?

What can be your next action step toward making this happen?

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Ministry Action: Gospels in the Lounge

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Several weeks ago, I did a post on Christian Ministry in Business. I mentioned that I would be following up in the future with ministry actions that our company takes. So far, I have posted about several examples listed below:

Other Ministry Action Posts

ministry action

    Newsletter article
    Christ-centered TV ad
    Christ-centered message at company Christmas party
    “Merry Christmas” on business windows
    New Testament in every glove box

Another Ministry Action Idea

Today, I would like to tell you about another idea that you may be able to use in your own business. This is a very simple idea that costs very little.

ministry actionOur business has three separate buildings with three separate service departments (one for each franchise group – Honda, Ford, Chrysler). In each of these buildings is a customer lounge that includes leather club chairs and sofas, laptop workstations with free WiFi, flat screen TV’s, and complementary refreshments. These lounges are very comfortable and are frequently full of customers getting maintenance completed on their cars.

As most waiting areas do, we offer various magazines and newspapers for customer use. We also have brochures for vehicles, accessories, and warranty protection. Up to this point, you are probably thinking that there is nothing abnormal about our customer lounges.

Pocket-sized Gospel of John

Well, the part that I wanted to tell you about is the way we offer God’s Word as a part of this experience. We also have a small display case full of pocket-sized Gospels of John. We have one of these display cases in each of the lounges.

We included a sticker on each of the displays that says, “Please Take One!” in an effort to encourage customers to take one to read or share. Inside each gospel is a simple plan of salvation along with a phone number to call for more help.

Pocket Testament League

We order these gospels from The Pocket Testament League. The league has been around since 1893 and has given away more than 110 million gospels in its history! You can order the gospels for free, but they ask for donations to support the ministry. We donate $1 per gospel, or $30 per box of 30 gospels.

One cool feature of these gospels is the variety of cover designs they offer. Currently, they offer 50 different cover designs that are all very attractive. You can choose from so many themes that I cannot even begin to list all of them here. You just have to take a look yourself to see which ones fit your needs!

Pocket Testament

Above is just a sampling of the 50 or so covers they offer. While we have not yet done it, they also offer custom covers for orders over a certain volume. This organization is so flexible!

Inexpensive Results!

As I said earlier, this is a very inexpensive way to spread the gospel message in your business. The plastic displays may have cost $3 each and the gospels themselves are just $1 each. In 2011, we had roughly 200 gospels taken from these displays. I do not know what the results are beyond this, but I do know in Whose hands they rest!

Give this a try in your own business!

Does this ministry action encourage you to do something similar?

What are some other ways you could distribute these gospels?

What is holding you back from signing up and ordering your first box right now?

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Must Do: Personal Goal Setting With Employees!

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This past Saturday morning, I participated in what is likely the most powerful meeting I have seen in my history with our company! I know those are strong words, but I can back them up. In fact, if you asked any of the other participants, they would confirm it for me. The purpose of this meeting was to allow everyone in our Sales Department to share their own personal goal setting results for 2012.

personal goal setting

Brief History

Before I go into detail about what made the meeting so powerful, I want to give you a brief history of what led to it. Back in October, as I have mentioned often in this blog, I attended the Catalyst Conference. I learned more during this conference than I have at any other I have attended.

personal goal settingToward the end of the conference, every attendee was given a cardboard cut-out of a “call-out” like you would see in a comic strip or cartoon (see picture at left). We were told to write on this cardboard call-out any commitment(s) we were making as a result of what we had heard during the conference. Then, at the end of the last session, we were all to hold up our call-out commitments for everyone to see.

Applied to Work

Because I thought this was a great idea, I brought a blank one back to work with me. We had duplicates made and gave one to every employee in the sales department. Everyone was told to come back a week later with their personal and professional goals written on the cards, ready to present them to the group. We gave examples of what they might write, but left it wide open.

All week, our sales managers worked with the salespeople in planning their performance goals for 2012. They also helped the salespeople think about their personal goals, asking questions to help prod them to think bigger. We encouraged them to “Get A Bigger Frying Pan!” as it related to their performance as well as how that could impact their lives outside of work.

Exceeded Expectations

I have to be honest, knowing that many of these people had never spent any time planning out their income, performance, or personal goals before, I was not expecting much. I was hoping for a few bright lights to make the exercise worthwhile. Even then, I was not convinced I would not be disappointed. My expectations were not reflective of the quality of the people, just their lack of experience with this kind of thinking.

As I alluded to at the beginning of this post, I was flat blown away. Folks, I simply cannot describe to you the power I saw in this exercise. This is one of those times where my vocabulary and lack of professional writing skills fails me (and you)! I just cannot do it justice.

Genuine Personal Goal Setting

What I witnessed was a group of 25-30 co-workers pour their hearts into sharing with the group what their real desires were for the new year. I saw souls bared and masks removed. I saw people looking to others for true acceptance and encouragement, seemingly without fear of rejection. I saw real, raw life goals come out in virtually every single presentation.

One young lady shared that she had been in a bad car accident over a year ago and only recently began driving again due to severe anxiety and fear. Her goal: to make enough money this year to buy a car for cash…not only for the purpose of having a car, but to overcome the fear and put it behind her.

Another young man has been unable to be involved at all in the life of his 5 yr old son until the past few months. His goal: to make enough money to be able to take that son on vacation for the first time ever.

One of the older salesmen has set a goal for increased income so he can better support a local family of 14. The unusual part is this: he is not related to them. He simply wants to give back out of his abundance.

Use This Idea!

personal goal settingI could go on and on, but I do not have the room here. Trust me that I witnessed the early signs of some lives changing in significant ways. I must encourage you in the strongest words possible to take this idea and implement it. It is simple and virtually free, but the effects can be monumental.

I cannot wait to report back on these goals next year!

Have you ever done personal goal setting like this with your employees?

What kind of results do you think you would get?

Why would you not try this idea?