[This is a guest post by Todd Miechiels, founder of The 3:15 Project. I think you will appreciate what he has to say! I encourage you to check out his ministry and consider how you can participate.]
In the consulting world we love to use all sorts of silly lingo that makes us appear smarter than we really are. At least that’s what I did for 20 years as an internet marketing consultant, and still struggle with it today. One of those gems is “Key Performance Indicator”, or KPI. It’s simply a number or value that we measure and report on that tells us how we are doing in a certain aspect of the business.