Should A Business Give Publicly Or Privately?

For the past two plus years, I have been writing this blog from a teaching perspective. Not that I have it all together, but I do figure you can learn from my victories and defeats! I also enjoy passing on what I am learning as God shows it to me. Today, I want to turn the tables and ask you, the reader, a question: Should a business give publicly or privately? I am sincerely looking for feedback here!

Question Explained

Let me explain a little so the question is more clear. As Christian business owners that are interested in multiplying silhouettes, we want to give of our financial resources where we see the most potential for eternal impact. Typically, we do this behind the scenes and often with complete anonymity.

We are also business owners that see the need to build a brand for our business by participating in the community. One way to do this is to give publicly to causes that match up with our mission and vision AND to do this in such a way that generates public goodwill and word-of-mouth for the business. As Tom’s Shoes has shown, giving is good for business!

Give Publicly Or Privately?

So let me repeat the question:

Should a business give publicly or privately?

On one hand, the Bible makes it clear in the following verses that we are not to seek favor with men and that we should give in secret. Take a look:

So whenever you give to the poor, don’t sound a trumpet before you, as the hypocrites do in the synagogues and on the streets, to be applauded by people. I assure you: They’ve got their reward! 3 But when you give to the poor, don’t let your left hand know what your right hand is doing, 4 so that your giving may be in secret. And your Father who sees in secret will reward you.
Matthew 6:2-4

On the other hand, should this really apply to a business desiring to do what I have described? Sure, I know we could give publicly in such a way that would scream “Pride!” and make us look like spotlight seekers. That is a danger, but is there an alternative?

Can’t we give to like-minded causes, market that giving in a tasteful way, and build a better brand for the organization?

Your Thoughts?

Maybe I am taking too hard a look at this issue, but I really would like to hear your thoughts on the topic. Even if you have never commented on a blog before, if you have an opinion I would like to hear it!

Even better, if you can back up what you are saying with Scripture (even if you are not sure of the book/chapter/verse), please include that in your comments. If you are unsure of the exact verses, just give me your best description of it!

Have you struggled with this decision to give publicly or privately?

Do you have any Scripture references that apply here?

What would you do in this situation?